I Love Cars Today is a daily news and reviews site about new cars — the ones you can walk into a showroom and order this week, and the ones that will be in those showrooms a year from now. We launched in 2018 with a simple frustration: most car coverage online was either a press release with a byline or a wall of affiliate links pretending to be advice. We thought readers deserved something that just told them what was true. That is still the whole idea.
We publish every day. Some of it is fast — a pricing change, a recall, a spec sheet that finally dropped. Some of it takes weeks, because a real road test takes weeks. Our tagline is "New cars, honest reviews, and the news that actually matters," and we try to earn every word of it. The site is published by I Love Cars Today Media, an independent, US-based company. Nobody owns us but us.
Who writes here
Four contributors carry the masthead, each with a beat they know cold.
- Dana Kovac is our news editor, based in Detroit. She covers the industry day to day — production news, model launches, recalls, regulation, and the executive churn that quietly reshapes what gets built. If it broke this morning, Dana is the one deciding whether it actually matters.
- Theo Bramwell handles road tests and reviews from Austin. A former mechanic, Theo drives the cars we cover, often for a week or more, and tells you how they behave when the press junket is over and it is just you, the car, and a Tuesday commute.
- Priscilla Nwosu writes buying advice and deals out of Atlanta. She spent years on the other side of the desk as a dealer, so she knows where the margins hide — incentives, financing tricks, lease math, and when "no haggle" is and isn't a good thing.
- Marco Feldt covers EVs and technology from San Jose. Charging networks, battery chemistry, software-defined vehicles, driver-assist systems — Marco translates the parts of a modern car that increasingly behave more like a phone than an engine.
What we do
We test new cars and report on the new-car market. That means model reviews and long-term drives, pricing and incentive coverage, recall and safety reporting, EV and charging news, and the technology stories behind the dashboards. We try to answer the questions a real buyer or a curious enthusiast actually has, in plain language, without burying the verdict at the bottom of a slideshow.
What we don't do
This part matters as much as the rest, so we will be blunt about it.
- No sponsored content. We do not publish articles paid for by automakers, dealers, or anyone else, and we do not run "advertorial" dressed up as journalism.
- No affiliate links. When we recommend a car or a product, there is no commission steering the recommendation.
- No paid reviews or paid placement. You cannot buy a better verdict, a higher ranking, or a spot on a list.
- We are not a dealer. We don't sell cars, broker them, or take a cut of your purchase. Our advice has no skin in your transaction.
How the site stays afloat
Independence costs money, and we pay for it two honest ways. First, reader support — people who value the work chip in to keep it going. Second, a small shop, where we sell our own PDF buying guides and video courses, priced from $49 to $299. That's it. No automaker money, no affiliate revenue, no data sold off the back of you. If we ever recommend our own guide, we'll say so plainly, because the entire point of this place is that you can trust the byline.
If you've read a review here and walked into a dealership knowing more than the salesperson, we did our job. That's what we're for, every single day.