I Love Cars Today Media ("we," "us," or "our") runs ilovecarstoday.com. We're an independent, reader-supported publication, and we try to collect as little about you as we can while still running a newsroom and a small shop. This policy explains what data we collect, how we use it, who we share it with, and the rights you have.
Information we collect
- Contact form. When you write to us, we collect the name, email address, subject, and message you submit so we can read and respond.
- Purchases. When you buy from our shop, we collect the email address you provide for delivery and receipts, along with the details of what you bought. Your payment card information is entered with and handled by our payment processor — we do not see or store full card numbers.
- Analytics. Like most sites, we collect basic, mostly aggregated usage data — pages viewed, approximate location, device and browser type, referring links — to understand what readers find useful and to keep the site working.
How we use your information
We use your information to respond to your messages and corrections, deliver the digital products you buy and provide support, send transactional emails such as receipts and access links, understand and improve our content and site performance, prevent fraud and abuse, and meet our legal obligations. We do not sell your personal information, and we do not run targeted-advertising businesses off your data.
Third parties we share with
We share data only with the service providers we need to operate, and only for that purpose:
- Our payment processor, to take payment securely for shop purchases.
- Our email and delivery provider, to send receipts, product access, and replies.
- Our analytics provider, to measure site usage.
These providers are bound to handle data on our behalf. We may also disclose information if required by law or to protect our rights, and in the event of a business transfer, subject to this policy.
Cookies
We use a limited set of cookies and similar technologies for essential functionality and analytics. We don't sell advertising cookies. For the full breakdown and your controls, see our cookie policy.
Your rights and choices
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to object to or restrict certain processing. You can opt out of non-essential emails at any time using the unsubscribe link or by contacting us. To exercise any of these rights, write to us and we'll respond as required by applicable law. We won't discriminate against you for exercising them.
Data retention
We keep personal information only as long as needed for the purpose it was collected — for example, purchase and tax records for the period required by law, contact messages for as long as useful to handle your request and any follow-up, and analytics data for a limited window, often in aggregated form. When data is no longer needed, we delete or anonymize it.
Children
This site is intended for adults. We don't knowingly collect personal information from children under 13, and we'll delete it if we learn we have.
Changes and contact
We may update this policy as our practices evolve; the posted version is the current one. Questions, requests, or concerns? Reach us through our contact page and we'll help.